Oda Gets A Total EDI Solution

Oda is today one of the largest online grocery retailers in the Nordics. As the company scaled rapidly, so did the complexity of its procurement and supplier operations. To support continued growth and maintain a high-quality customer experience, Oda needed a robust and scalable way to automate purchasing and document exchange with its suppliers.

EDI became a foundational part of that strategy.

The Challenge

With a fast-growing supplier base and increasing order volumes, manual procurement processes no longer scaled. Purchase orders, order confirmations, and delivery notes had to move faster, more accurately, and with less manual intervention.

While Oda itself required a fully managed, enterprise-grade EDI setup, its suppliers represented a broad spectrum of technical maturity. Large suppliers were already running EDI, often through different providers and formats. Smaller suppliers, however, often lacked EDI systems entirely and did not have the resources to implement complex integrations.

Oda wanted to standardise procurement through EDI without excluding smaller suppliers or forcing them into costly technical projects. Any solution had to support:

• Enterprise-scale automation for Oda

• Multiple EDI standards and providers

• Fast and simple supplier onboarding

• Minimal technical requirements for SMEs

The Solution: Enterprise EDI + iedi.online

Together with iEDI, Oda implemented a fully managed EDI solution to handle its core procurement flows. iEDI manages the entire EDI operation for Oda, including mappings, integrations, monitoring, and ongoing maintenance.

On the supplier side, iEDI introduced iedi.online as the standard onboarding path for suppliers without their own EDI setup.

With this hybrid model:

• Oda exchanges purchase orders, order confirmations, and delivery notes via enterprise-grade EDI

• Large suppliers integrate directly through their existing EDI systems

• Smaller suppliers access iedi.online, a browser-based EDI portal

Through iedi.online, suppliers can:

• Receive EDI purchase orders digitally

• Convert orders into order confirmations with a single click

• Send delivery notes electronically

• Generate SSCC barcode labels for shipments

No ERP integrations, EDI expertise, or technical setup is required.

Why This Model Works for Wholesale and Retail

Wholesale and retail supply chains depend on standardisation, but supplier diversity often makes EDI adoption difficult. By combining a fully managed EDI setup for the enterprise with a lightweight portal for suppliers, Oda achieved both scale and inclusivity.

iedi.online is purpose-built for this scenario:

• €13 per month

• Unlimited transactions

• No per-document fees

• Designed for wholesale and retail supplier workflows

This allows Oda to require EDI across its supplier base while ensuring that even the smallest suppliers can comply easily and affordably.

The Result

Today, Oda operates a fully automated, EDI-driven procurement flow at enterprise scale. Manual handling has been significantly reduced, and supplier onboarding is fast, predictable, and consistent.

Suppliers use iedi.online not only to trade with Oda, but also to exchange EDI documents with other partners in Norway and internationally. By combining fully managed enterprise EDI with a simple, low-cost supplier portal, Oda has built a scalable procurement infrastructure that supports continued growth - without creating unnecessary friction for its suppliers.